-------------------------------------------------------------------------------- DOCUMENT CONTROL (HEADER) -------------------------------------------------------------------------------- Document ID : DARX_BI_EVOO_PRICE_LIST_001 Title : EVOO US Price List, 0.5L / 500ml Equivalent, Competitive Retail Price Reference, US Market Version : 1.1 Status : ACTIVE Classification : Internal, Confidential Prepared By : PYB / Daralbeida Reviewed By : (pending) Approved By : (pending) Approval Date : (pending) Owner : PYB / Daralbeida Date Created : 2026-04-01 Last Revised : 2026-06-13 00:00 UTC Update Cycle : Quarterly or before any investor or buyer presentation Next Review Due : 2026-09-01 Annual Review : Yes Retention : 3 years from date of creation Department : BI Style : BPGP Keywords : EVOO, olive oil, price list, competitive benchmark, Amazon, premium, polyphenol, Moroccan, Daralbeida, 500ml Related Docs : DARX_BI_PRICE_QUALITY_MTX_001; DARX_BI_PRICING_REC_001; daralbeida_competitive_benchmark.html Supersedes : DARX_BI_EVOO_PRICE_LIST_20260401.txt Superseded By : (none, current version) -------------------------------------------------------------------------------- OUTLINE -------------------------------------------------------------------------------- 1. Purpose and Scope 2. Methodology Notes 3. Price List, Full Tiered Tables 3.1 Mass Market / Supermarket ($5 to $15) 3.2 Mid-Tier Accessible ($15 to $25) 3.3 Premium ($25 to $40) 3.4 Ultra-Premium ($40+) 3.5 Moroccan Brands, Full List 3.6 Additional Brands, Batch 2 4. Sorted by Price, Full Combined List (0.5L Equivalent) 5. Full Combined List, 100 Entries Sorted by Price 6. Summary Statistics 7. Daralbeida Position Notes 8. AI Prompts 9. Revision History 10. Acronyms 11. Glossary DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- ================================================================================ 1. PURPOSE AND SCOPE ================================================================================ This document is the Daralbeida reference price list for the US premium EVOO market, normalized to 0.5L / 500ml equivalent pricing. It is used for competitive benchmarking, pricing strategy decisions, investor materials, and Amazon category analysis. Prices reflect US retail as of April 2026. Confirm live Amazon pricing via Seller Central or Amazon product search before any investor distribution or buyer presentation. Prices are US retail as of April 2026. Amazon prices fluctuate. Verify live Amazon pricing before any investor or buyer presentation. ================================================================================ 2. METHODOLOGY NOTES ================================================================================ Notes on methodology: - All prices normalised to 500ml equivalent where original size differs. - Price shown is standard retail / Amazon list price, not sale price. - Prices marked (est.) are estimated from per-litre data or adjacent SKUs. - Prices marked (*) are normalised from a different bottle size. - Sources: Amazon US, brand DTC, specialty retail, project research files. ================================================================================ 3. PRICE LIST, FULL TIERED TABLES ================================================================================ This section lists brands grouped by retail price tier. Each table gives the brand, country or region of origin, and the price normalised to 0.5L / 500ml equivalent. An asterisk (*) on a price means it was normalised from a different bottle size. 3.1 MASS MARKET / SUPERMARKET ($5 TO $15) Brand Origin Price (0.5L) ───────────────────────────────────────────────────────────────── Great Value EVOO (Walmart private Various blend $7.49 label) Pompeian Smooth Extra Virgin Spain blend $9.97 Pompeian Robust Extra Virgin Spain blend $9.97 Pompeian Mild Taste Spain blend $9.49 Filippo Berio Extra Virgin Italy blend $9.99 Gaea Fresh Extra Virgin Greece $9.99 365 Organic EVOO (Whole Foods) Various blend $8.99 Bertolli Extra Virgin Original Italy blend $11.49 Carapelli Unfiltered Extra Virgin Italy blend $11.99 Colavita Extra Virgin Italy blend $12.99 Colavita Premium Selection Italy blend $13.99 California Olive Ranch Everyday Fresh United States $12.99 California Olive Ranch Global Blend Various blend $10.49 La Tourangelle Organic Extra Virgin Various blend $14.99 Terra Delyssa Extra Virgin Tunisia $10.99 Kirkland Signature EVOO (Costco) Italy blend $14.99* Sky Organics Greek EVOO Greece $11.99 Basso 1904 Extra Virgin Italy blend $12.99 Monini GranFruttato Italy $14.99 Monini Originale Italy $10.99* 3.2 MID-TIER ACCESSIBLE ($15 TO $25) Brand Origin Price (0.5L) ───────────────────────────────────────────────────────────────── Partanna Extra Virgin Sicily/Italy $14.99 Gaea Estate Extra Virgin Greece $16.99 Bel Aria Extra Virgin Italy $18.00 Graza Drizzle (finishing) Spain $18.00 Graza Sizzle (cooking) Spain $18.00* O Olive Oil California United States $17.99* Ellora Farms Single Estate PDO Crete/Greece $19.99* Texas Hill Country Estate United States $19.99 Napa Valley Naturals Grand Reserve Various $22.00 Cobram Estate Classic United States $19.99* Cobram Estate Fresh & Fruity United States $19.99* Cobram Estate California Select United States $22.00* Liokareas Organic Greek EVOO Greece $21.49 Zoe Extra Virgin Spanish EVOO Spain $19.99 Monini Monocultivar Organic Italy $21.00 Enzo Olive Oil Ascolano United States $21.99* Frankies 457 Organic Italy $26.00 Olio Verde Sicilian Sicily/Italy $23.99* Lucini Gran Riserva Delicate Italy $24.99 Kosterina Original (standard) Greece $23.00 Mr. Papou Authentic Greek EVOO Greece $22.99* Trader Giotto's EVOO (Trader Joe's) Various blend $9.99* Whole Foods 365 California EVOO United States $15.99 Olivie Plus Moroccan Morocco $22.99* Les Terroirs de Marrakech Morocco $22.99 Atlas Moroccan Organic EVOO Morocco $21.99* 3.3 PREMIUM ($25 TO $40) Brand Origin Price (0.5L) ───────────────────────────────────────────────────────────────── Bono Sicilian Extra Virgin Sicily/Italy $25.00 Daralbeida(TM) [target Stage 2] Morocco $28.00 Morocco Gold Early Harvest Morocco $28.00 Olio Santo California United States $27.00 Seka Hills Estate United States $28.00* Pasolivo California EVOO United States $32.00 Kosterina Original (current pricing) Greece $32.00 Kosterina Organic Greece $38.00 Olio Verde Premium Sicilian Sicily/Italy $30.00 Citizens of Soil Single-Estate Europe blend $35.00 McEvoy Ranch Organic Traditional United States $35.00* Brightland Alive United States $37.00* Brightland Awake United States $37.00* Olivea Premium Organic EVOO Greece $25.00 Olivea Ultra High Phenolic Greece $35.00 Blueprint Bryan Johnson Olive Oil Greece $39.99* Gundry MD Moroccan Polyphenol EVOO Morocco $25.00* Il Tratturello Extra Virgin Italy/Molise $29.00 Badia a Coltibuono Chianti Italy $28.00* Vicopisano Tuscany Italy $38.00 Liokareas Rx High Polyphenol EVOO Greece $39.99* Frescobaldi Laudemio Tuscany/Italy $39.99 PJ Kabos Family Reserve Very High Greece $36.00 Phenol PJ Kabos Family Reserve Organic Greece $38.00 Phenolic N°1 Drinking EVOO Italian Gold Award Italy $34.99 3.4 ULTRA-PREMIUM ($40+) Brand Origin Price (0.5L) ────────────────────────────────────────────────────────────────── Laconiko Estate Greece $42.00 Manni Oil Per Me Tuscany/Italy $45.00 Olio Roi Cru Monocultivar Taggiasca Liguria/Italy $48.00 Olivea First Harvest Limited Release Greece $50.00 Olivea Ultra High Phenolic (top tier) Greece $48.00 Domaine Marquiliani Organic Corsica/France $48.00 Nunez de Prado Flor de Aceite Spain $45.00 Ravida Premium Sicilian Sicily/Italy $44.00 Agrumato Lemon EVOO Abruzzo/Italy $42.00* Masia el Altet Extra Seleccion Valencia/Spain $52.00 Joaquim's Reserve Cobrancosa Portugal $37.00 Frantoio Franci Villa Magra Tuscany/Italy $55.00 Domaine de la Suffrene Provence/France $42.00 3.5 MOROCCAN BRANDS, FULL LIST Brand Price (0.5L) Channel / Notes ──────────────────────────────────────────────────────────────────────────── Daralbeida(TM) [target Stage 2] $28.00 Amazon FBA (planned) Morocco Gold Early Harvest $28.00 Amazon; 652mg/kg polyphenol Les Terroirs de Marrakech $22.99 Amazon; USDA organic, 2,572 reviews Atlas Moroccan Organic EVOO $21.99* Amazon; award-winning chefs Olivie Plus 30X $22.99* Amazon; desert olives, 250ml bottle Gundry MD Moroccan Polyphenol $25.00* DTC subscription; celebrity-backed Sky Organics Morocco EVOO $14.99 Amazon; mass market entry 3.6 ADDITIONAL BRANDS, BATCH 2 Brand Origin Price (0.5L) ────────────────────────────────────────────────────────────────── Flamingo Estate Heritage EVOO United States $48.00 Hoji Single-Harvest Spanish EVOO Spain $39.99* Frantoio Grove Estate United States $38.00* Castillo de Canena Single Estate Spain $36.00 Oro del Desierto Early Harvest Spain $32.00 Almazaras de la Subbetica Rincon Spain $30.00 Chiavalon Ex Albis Croatia $45.00 The Governor High Phenolic Greece $52.00 Dell'Orto Organic EVOO Italy/Campania $29.00 Enzo Bold California Coratina United States $55.00 Enzo Everyday California EVOO United States $26.00 Borges Extra Virgin Spain $10.00 Venta del Baron Picual Spain $34.00 Farga Millennium Trees EVOO Spain $70.00 ================================================================================ 4. SORTED BY PRICE, FULL COMBINED LIST (0.5L EQUIVALENT) ================================================================================ This is the combined brand set sorted by ascending price. An asterisk (*) on a price means it was normalised from a different bottle size to 500ml equivalent. Price Brand Origin ──────────────────────────────────────────────────────────────────────────── $7.49 Great Value EVOO (Walmart) Various blend $8.99 365 Organic EVOO (Whole Foods private label) Various blend $9.49 Pompeian Mild Taste Spain blend $9.97 Pompeian Smooth Extra Virgin Spain blend $9.97 Pompeian Robust Extra Virgin Spain blend $9.99 Filippo Berio Extra Virgin Italy blend $9.99 Gaea Fresh Extra Virgin Greece $9.99* Trader Giotto's EVOO (Trader Joe's) Various blend $10.49 California Olive Ranch Global Blend Various blend $10.99 Terra Delyssa Extra Virgin Tunisia $10.99* Monini Originale Italy $11.49 Bertolli Extra Virgin Original Italy blend $11.99 Carapelli Unfiltered Extra Virgin Italy blend $11.99 Sky Organics Greek EVOO Greece $12.99 California Olive Ranch Everyday Fresh United States $12.99 Colavita Extra Virgin Italy blend $12.99 Basso 1904 Extra Virgin Italy blend $13.99 Colavita Premium Selection Italy blend $14.99 Partanna Extra Virgin Sicily/Italy $14.99 La Tourangelle Organic Extra Virgin Various blend $14.99 Sky Organics Morocco EVOO Morocco $14.99 Monini GranFruttato Italy $14.99* Kirkland Signature EVOO (Costco) Italy blend $15.99 Whole Foods 365 California EVOO United States $16.99 Gaea Estate Extra Virgin Greece $17.99* O Olive Oil California United States $18.00 Graza Drizzle (finishing) Spain $18.00 Graza Sizzle (cooking) Spain $18.00 Bel Aria Extra Virgin Italy $19.99 Texas Hill Country Estate United States $19.99* Cobram Estate Classic United States $19.99* Cobram Estate Fresh & Fruity United States $19.99* Ellora Farms Single Estate PDO Crete/Greece $19.99 Zoe Extra Virgin Spanish EVOO Spain $21.00 Monini Monocultivar Organic Italy $21.49 Liokareas Organic Greek EVOO Greece $21.99* Atlas Moroccan Organic EVOO Morocco $21.99* Enzo Olive Oil Ascolano United States $22.00 Napa Valley Naturals Grand Reserve Various $22.00* Cobram Estate California Select United States $22.99* Olivie Plus Moroccan Morocco $22.99 Les Terroirs de Marrakech Morocco $22.99 Mr. Papou Authentic Greek EVOO Greece $23.00 Kosterina Original (standard, entry) Greece $23.99* Olio Verde Sicilian Sicily/Italy $24.99 Lucini Gran Riserva Delicate Italy $25.00 Bono Sicilian Extra Virgin Sicily/Italy $25.00 Olivea Premium Organic EVOO Greece $25.00* Gundry MD Moroccan Polyphenol Morocco $26.00 Frankies 457 Organic Italy $27.00 Olio Santo California United States $28.00 Daralbeida(TM) [target Stage 2] Morocco $28.00 Morocco Gold Early Harvest Morocco $28.00* Seka Hills Estate United States $28.00* Badia a Coltibuono Chianti Italy $29.00 Il Tratturello Extra Virgin Italy/Molise $30.00 Olio Verde Premium Sicilian Sicily/Italy $32.00 Pasolivo California EVOO United States $32.00 Kosterina Original (current retail) Greece $34.00 Frescobaldi Laudemio Tuscany/Italy $34.99 N°1 Drinking EVOO Italian Gold Award Italy $35.00 Citizens of Soil Single-Estate Europe blend $35.00 Olivea Ultra High Phenolic Greece $35.00* McEvoy Ranch Organic Traditional United States $36.00 PJ Kabos Family Reserve Very High Phenolic Greece $37.00 Joaquim's Reserve Cobrancosa Portugal $37.00* Brightland Alive United States $37.00* Brightland Awake United States $38.00 Kosterina Organic Greece $38.00 PJ Kabos Family Reserve Organic Phenolic Shot Greece $38.00 Vicopisano Tuscany Italy $39.99* Blueprint Bryan Johnson Olive Oil Greece $39.99* Liokareas Rx High Polyphenol EVOO Greece $42.00 Laconiko Estate Greece $42.00 Agrumato Lemon EVOO Abruzzo/Italy $42.00 Domaine de la Suffrene Provence France $44.00 Ravida Premium Sicilian Sicily/Italy $45.00 Manni Oil Per Me Tuscany/Italy $45.00 Nunez de Prado Flor de Aceite Spain $48.00 Olio Roi Cru Monocultivar Taggiasca Liguria/Italy $48.00 Domaine Marquiliani Organic Corsica/France $48.00 Olivea Ultra High Phenolic (top tier) Greece $50.00 Olivea First Harvest Limited Release Greece $52.00 Masia el Altet Extra Seleccion Valencia/Spain $55.00 Frantoio Franci Villa Magra Tuscany/Italy ================================================================================ 5. FULL COMBINED LIST, 100 ENTRIES SORTED BY PRICE ================================================================================ This is the complete ranked list of 100 entries, sorted by ascending 0.5L equivalent price. An asterisk (*) on a price means it was normalised from a different bottle size to 500ml equivalent. # Brand Origin Price (0.5L) ──────────────────────────────────────────────────────────────────────────── 1 Great Value EVOO (Walmart) Various blend $7.49 2 365 Organic EVOO (Whole Foods) Various blend $8.99 3 Pompeian Mild Taste Spain blend $9.49 4 Pompeian Smooth Extra Virgin Spain blend $9.97 5 Pompeian Robust Extra Virgin Spain blend $9.97 6 Filippo Berio Extra Virgin Italy blend $9.99 7 Gaea Fresh Extra Virgin Greece $9.99 8 Trader Giotto's EVOO (Trader Joe's) Various blend $9.99* 9 Borges Extra Virgin Spain $10.00 10 California Olive Ranch Global Blend Various blend $10.49 11 Terra Delyssa Extra Virgin Tunisia $10.99 12 Monini Originale Italy $10.99* 13 Bertolli Extra Virgin Original Italy blend $11.49 14 Carapelli Unfiltered Extra Virgin Italy blend $11.99 15 Sky Organics Greek EVOO Greece $11.99 16 Basso 1904 Extra Virgin Italy blend $12.99 17 California Olive Ranch Everyday Fresh United States $12.99 18 Colavita Extra Virgin Italy blend $12.99 19 Colavita Premium Selection Italy blend $13.99 20 Kirkland Signature EVOO (Costco) Italy blend $14.99* 21 La Tourangelle Organic Extra Virgin Various blend $14.99 22 Monini GranFruttato Italy $14.99 23 Partanna Extra Virgin Sicily/Italy $14.99 24 Sky Organics Morocco EVOO Morocco $14.99 25 Whole Foods 365 California EVOO United States $15.99 26 Gaea Estate Extra Virgin Greece $16.99 27 O Olive Oil California United States $17.99* 28 Bel Aria Extra Virgin Italy $18.00 29 Graza Drizzle (finishing) Spain $18.00 30 Graza Sizzle (cooking) Spain $18.00* 31 Cobram Estate Classic United States $19.99* 32 Cobram Estate Fresh & Fruity United States $19.99* 33 Ellora Farms Single Estate PDO Crete/Greece $19.99* 34 Texas Hill Country Estate United States $19.99 35 Zoe Extra Virgin Spanish EVOO Spain $19.99 36 Monini Monocultivar Organic Italy $21.00 37 Liokareas Organic Greek EVOO Greece $21.49 38 Atlas Moroccan Organic EVOO Morocco $21.99* 39 Enzo Olive Oil Ascolano United States $21.99* 40 Cobram Estate California Select United States $22.00* 41 Napa Valley Naturals Grand Reserve Various $22.00 42 Les Terroirs de Marrakech Morocco $22.99 43 Mr. Papou Authentic Greek EVOO Greece $22.99 44 Olivie Plus Moroccan Morocco $22.99* 45 Kosterina Original (entry/subscription) Greece $23.00 46 Olio Verde Sicilian Sicily/Italy $23.99* 47 Lucini Gran Riserva Delicate Italy $24.99 48 Bono Sicilian Extra Virgin Sicily/Italy $25.00 49 Gundry MD Moroccan Polyphenol Morocco $25.00* 50 Olivea Premium Organic EVOO Greece $25.00 51 Enzo Everyday California EVOO United States $26.00 52 Frankies 457 Organic Italy $26.00 53 Olio Santo California United States $27.00 54 Daralbeida(TM) [Stage 2 target] Morocco $28.00 55 Morocco Gold Early Harvest Morocco $28.00 56 Seka Hills Estate United States $28.00* 57 Badia a Coltibuono Chianti Italy $28.00* 58 Dell'Orto Organic EVOO Italy/Campania $29.00 59 Il Tratturello Extra Virgin Italy/Molise $29.00 60 Almazaras de la Subbetica Rincon Spain $30.00 61 Olio Verde Premium Sicilian Sicily/Italy $30.00 62 Oro del Desierto Early Harvest Spain $32.00 63 Pasolivo California EVOO United States $32.00 64 Kosterina Original (standard retail) Greece $32.00 65 Venta del Baron Picual Spain $34.00 66 Frescobaldi Laudemio Tuscany/Italy $34.99* 67 N°1 Drinking EVOO Italian Gold Award Italy $34.99 68 Citizens of Soil Single-Estate Europe blend $35.00 69 McEvoy Ranch Organic Traditional United States $35.00* 70 Olivea Ultra High Phenolic Greece $35.00 71 Castillo de Canena Single Estate Spain $36.00 72 PJ Kabos Family Reserve Very High Greece $36.00 Phenolic 73 Joaquim's Reserve Cobrancosa Portugal $37.00 74 Brightland Alive United States $37.00* 75 Brightland Awake United States $37.00* 76 Frantoio Grove Estate United States $38.00* 77 Kosterina Organic Greece $38.00 78 PJ Kabos Family Reserve Organic Greece $38.00 Phenolic 79 Vicopisano Tuscany Italy $38.00 80 Blueprint Bryan Johnson Olive Oil Greece $39.99* 81 Hoji Single-Harvest Spanish EVOO Spain $39.99* 82 Liokareas Rx High Polyphenol EVOO Greece $39.99* 83 Laconiko Estate Greece $42.00 84 Agrumato Lemon EVOO Abruzzo/Italy $42.00* 85 Domaine de la Suffrene Provence France $42.00 86 Chiavalon Ex Albis Croatia $45.00 87 Manni Oil Per Me Tuscany/Italy $45.00 88 Nunez de Prado Flor de Aceite Spain $45.00 89 Olio Roi Cru Monocultivar Taggiasca Liguria/Italy $48.00 90 Domaine Marquiliani Organic Corsica/France $48.00 91 Flamingo Estate Heritage EVOO United States $48.00 92 Olivea Ultra High Phenolic (top tier) Greece $48.00 93 Olivea First Harvest Limited Release Greece $50.00 94 The Governor High Phenolic Greece $52.00 95 Masia el Altet Extra Seleccion Valencia/Spain $52.00 96 Enzo Bold California Coratina United States $55.00 97 Frantoio Franci Villa Magra Tuscany/Italy $55.00 98 PJ Kabos Phenolic Shot (top variant) Greece $60.00 99 Farga Millennium Trees EVOO Spain $70.00 100 Daralbeida(TM) [Stage 3 target] Morocco $32.00 Note on entry 100: same brand, maturity price, shown for competitive reference. * = price normalised from a different bottle size to 500ml equivalent. ================================================================================ 6. SUMMARY STATISTICS ================================================================================ Metric Value ──────────────────────────────────────────────────────────────────────────── Total distinct brands 99 + Daralbeida (2 price stages shown) Price range $7.49 to $70.00 Median price (all 100 entries) ~$27 Mean price (all 100 entries) ~$30 Moroccan brands 8 (including Daralbeida planned) US domestic brands 15 Italian-origin brands 24 Greek-origin brands 17 Spanish-origin brands 10 Other (Croatian, French, 5 Portuguese, Tunisian) ================================================================================ 7. DARALBEIDA POSITION NOTES ================================================================================ Daralbeida Stage 2 ($28) ranks: - 54th of 100 by price. - Exactly matching Morocco Gold ($28.00), the only other Moroccan brand in the premium justified quadrant. - $5 above nearest mass-Moroccan competitor (Les Terroirs $22.99). - $4 below Pasolivo and Kosterina standard retail ($32). - $9 below Brightland ($37). Daralbeida Stage 3 ($32) ranks: - 62nd to 64th of 100 (tied with Pasolivo and Kosterina standard). - Correctly positioned at the entry point of the established premium tier. Daralbeida(TM), Olive Oil Price List, April 2026, Confidential. ================================================================================ 8. AI PROMPTS ================================================================================ Use the prompt below to refresh this price list against live US retail pricing. Replace every token in [SQUARE_BRACKETS] before running, and confirm live Amazon pricing via Seller Central or product search before any external distribution. ================================================================================ START OF PROMPT ================================================================================ You are a business intelligence analyst for Daralbeida, a premium Moroccan extra virgin olive oil (EVOO) brand entering the US market. Update the EVOO US price list below, normalised to 0.5L / 500ml equivalent pricing. Tasks: 1. Verify current US retail price for each brand as of [REVIEW_DATE], using [PRICE_SOURCES, e.g. Amazon US, brand DTC, specialty retail]. 2. Flag any price that has moved more than [THRESHOLD_PERCENT]% since the prior version and note the old and new value. 3. Mark any price normalised from a non-500ml bottle size with an asterisk (*). 4. Recompute the summary statistics: total brands, price range, median, mean, and brand counts by origin. 5. Recompute Daralbeida rank for Stage 2 ($[STAGE_2_PRICE]) and Stage 3 ($[STAGE_3_PRICE]) against the full sorted list. Output the result in BPGP v3.1 plain-text format with U+2500 table separators, one-line paragraphs, and the mandatory AI PROMPTS, REVISION HISTORY, ACRONYMS, and GLOSSARY sections. Do not invent prices; mark any value you cannot verify as (est.) and explain the basis. ================================================================================ END OF PROMPT ================================================================================ ================================================================================ 9. REVISION HISTORY ================================================================================ Version Date Author Summary of Changes ──────────────────────────────────────────────────────────────────────────── 1.0 2026-04-01 PYB Initial issue. 1.1 2026-06-13 PYB Reformatted to BPGP v3.1: added OUTLINE, tiered sub-sections, position notes, AI PROMPTS, revision history; tables rebuilt with U+2500 separators. Content and figures unchanged. ================================================================================ 10. ACRONYMS ================================================================================ BI Business Intelligence (department code) DTC Direct to Consumer EVOO Extra Virgin Olive Oil FBA Fulfilled by Amazon FFA Free Fatty Acid HTS Harmonized Tariff Schedule IGP Indicazione Geografica Protetta (Protected Geographical Indication) IOC International Olive Council MAFTA Morocco-America Free Trade Agreement MSRP Manufacturer's Suggested Retail Price PDO Protected Designation of Origin (EU) PYB Internal reference code for the Daralbeida founder SKU Stock Keeping Unit USDA United States Department of Agriculture USPTO United States Patent and Trademark Office ================================================================================ 11. GLOSSARY ================================================================================ Daralbeida Brand name of the premium Moroccan EVOO venture. Always one word. USPTO trademark application filed, Class 29. Evoo Extra Virgin Olive Oil. Highest IOC grade. FFA 0.8% maximum, cold-extracted without chemical processing. Mafta Morocco-America Free Trade Agreement. Grants Moroccan-origin EVOO zero import duty under HTS 1509.10.4000. Structural cost advantage versus EU-origin brands. Morocco Gold Moroccan single-estate EVOO sold on Amazon US. Direct comparable for Daralbeida positioning analysis. As of April 2026: $28 retail. Pdo, Protected Designation Of Origin EU quality designation guaranteeing geographic origin and production method for agricultural products including olive oil. Examples: Kalamata PDO (Greece), Tuscany IGP (Italy). Premium Justified Quadrant Price-quality matrix quadrant for brands with high quality scores (above 70) AND premium retail pricing (above $25). Daralbeida's target quadrant. -------------------------------------------------------------------------------- DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- Document ID : DARX_BI_EVOO_PRICE_LIST_001 Version : 1.1 Status : ACTIVE Last Revised : 2026-06-13 00:00 UTC Update Cycle : Quarterly or before any investor or buyer presentation Next Review Due : 2026-09-01 Annual Review : Yes Owner : PYB / Daralbeida Distribution : Internal only Review Triggers : Any investor or buyer presentation; live Amazon prices must be verified before distribution; material shift in competitor retail pricing. COMPLIANCE : All prices are US retail as of April 2026. Amazon prices fluctuate daily. Daralbeida retail prices (0.5L = $26, 1L = $32 at date of creation) must be confirmed before any external distribution. Price data does not constitute investment advice. Revision History: See Section 9 -------------------------------------------------------------------------------- END OF DOCUMENT --------------------------------------------------------------------------------