Product Line · April 2026

Year 1 · Launch SKU

$32

retail · 0.5L

Active launch

Extra Virgin Olive Oil · 0.5L

Single Estate · Cold Pressed · Picholine Marocaine

Single-estate extra virgin olive oil cold-pressed from Picholine Marocaine olives grown in the Atlas Mountain foothills, Morocco. Harvested early season to maximize polyphenol concentration. Every batch independently certified.

Format

500ml glass bottle

Retail price

$32.00

Acidity (FFA)

≤ 0.5%

Polyphenols

≥ 250 mg/kg

Channel

Amazon FBA

Year 1 target

~4,000 units

Contribution margin

$16.80 · 52%

Tariff

0% · MAFTA

Year 2+ · Expansion

TBD

B2B / hospitality

Year 2 · conditional

Bag-in-Box · 3L

Precision Dosing · Hospitality · Chef & Gifting

3-litre Bag-in-Box format with custom auto-cut ball-valve spout calibrated at 1cl and 2cl doses. Designed for professional kitchens, restaurant wholesale, and premium gifting. No comparable Moroccan EVOO product exists in this format in the US market.

Format

3L Bag-in-Box

Spout

1cl / 2cl auto-cut

Channel

B2B · DTC · retail

Trigger

Year 1 velocity confirmed

Product line principles

Single SKU discipline in Year 1Prove Amazon velocity before adding complexity

No sampler SKU0.5L serves as the entry product at accessible price

Multi-pack ASINs planned2-pack and gift set as parent-child under same bottle

No flavored variants or blendsSingle-estate, single-variety integrity protected

BIB gated on proof-of-conceptRequires positive Year 1 unit economics before launch

250ml for seeding onlyPress / influencer use — not a commercial ASIN